[Scroll down for the pretty pictures]
Digging though the archive to find an e-copy of something to make a point, I stumbled upon uk@earth.people, now well north of a hundred moons, done for DFID.
Illustrated by the magnificent
Andy Martin, I'm still fond of it. I learnt a great deal about design from the presiding genius of
Richard Wise (often, with my neurotic attention to detail, in the early hours) as well as about print from the old-school
Aldgate Press.
I learnt, in short, that if you really care about something, you have to be on it like
necrotizing fasciitis.
Clare Short launched is as "probably the funkiest Government publication ever produced" (it would still be in the running).
It was part of a suite of publications for DFID that won the occasional
PR Week Award for Copy (not too bad given we were up against Abbey and Boots).
Yes, it's a kind of propaganda - but a subversive one, with the intent of creating something people would actually read. And they did. The best feedback came from people working for DFID who said things like "my family all read it and at last they understand what I do" and "for 25 years my mother-in-law has despised my work, which she didn't understand. After uk@earth she just said 'Well, maybe you're not that bad after all'". (I'll blog some other time about some work whose rave reviewer was... 2 years old).
First tip: given that this was, although it shouldn't have been, somewhat radical for a UK Government Department, I got the top of the office to bring their most junior staff to a pre-publication presentation about it. The juniors got that 'Crowded House' (for a section on population) was a band too. One, bless him, even asked if there would be T-shirts made of the club cover. The oldsters grumbled, but were long enough in the tooth to recognise genuine enthusiasm among those several 'grades' below them.
Second tip: it's dangerous to stand out sometimes. Clare, then Secretary of State, asked 'why can't all my publications be like this?' 'Well, Minister, he's expensive' (As is good illustration, design, print, copy, etc). The point being, people enjoyed reading it, unliked most government publications.
There's a full PDF
here, from my River Path incarnation, or ask and I can email or even possibly send a hard copy. This last is worth it for the flick book we tucked in to relieve the deadline-tension at three in the morning (the earth by the page numbering rotates).
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